Aluminum Foil Survey

1. Where do you keep your aluminum foil in your house, and what else is in that drawer?

2. Think about the last time you bought aluminum foil. Where did you buy it?

3. What brand did you buy?

4. Why did you choose that particular roll and size? What mattered most when you were deciding between the options available?

5. What aluminum foil brand are you most loyal to, and why do you keep choosing it over other options?

6. How often do you typically buy aluminum foil?

7. About how much do you usually spend on a roll of aluminum foil?

8. Think about the last time you used aluminum foil. What were you using it for? Walk us through what you did, from taking out the roll to putting it away.

9. How do you decide how much foil to pull out and tear off for a particular task?

10. How well does your aluminum foil box usually hold up over the life of the roll?

Very well Mostly well It's usually somewhat damaged by the end It becomes difficult to use I don't really notice

If you've had problems with the box, what usually happens?

11. Tell us about the most frustrating experience you've had using aluminum foil. What happened? What made it frustrating?

12. When choosing aluminum foil, which of these matter most to you? Choose up to three.

13. Imagine two rolls of foil next to each other at the store: your usual foil and a more expensive alternative. What would the more expensive one need to do noticeably better for you to choose it?